12:00 - 13:00

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2016 Mobile Ad Summit
Friday
, 
November 
17
 at 
7:00pm
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Cantiere Centrale

Friday
, 
November 
17
 at 
7:00pm
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La Stazione e le piazze che la circondano, i Magazzini Raccordati, lo sviluppo dei quartieri NoLo e Greco. C’è una grande area della città in fermento, grazie ai progetti e all’impegno di tanti soggetti coinvolti nel processo, dall’Amministrazione Comunale a Grandi Stazioni Retail, alle associazioni Centrale District, FAS, 4tunnel e Hug Milano.

Speakers

Pierfrancesco Maran

Assessore all' Urbanistica, Verde e Agricoltura del Comune di Milano


Filippo Del Corno

Assessore alla Cultura del Comune di Milano


Samuele Piscina

Presidente Municipio 2 del Comune di Milno

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Alberto Baldan

CEO Grandi Stazioni Retail

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Massimo Massaro

Responsabile Affari Legali Grandi Stazioni Rail

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Marco Olivieri

GM Excelsior Hotel Gallia

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Consuelo Hernandez

Presidente Centrale District e Titolare della Hernandez Art Gallery

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Fulvia Ramogida

 Project Manager di Ventura Project

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Donatella Ronchi

Presidente Associazione FAS e Architetto

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Irma Surico

Presidente Associazione 4 Tunnel

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Sara Atelier

Presidente Associazione HUG

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Davide Fassi

Membro NOLO Creativel District e Docente dell'Università Politecnico di Milano

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Riccardo Marini

 Gehl Architects

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Riccardo Belli

AD Zack Goodman 

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Con il Patrocinio del Municipio 2

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Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


Sala Duomo

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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